Devin goes public
The PR coverage of the IPO of Devin results in the positive end of the project, which means increasing the capital of the company with 18 300 000 BGN, after the placement of 3 225 000 shares, which were oversubscribed 11 times.
The media coverage started on 05.06.2007 with a rumour in the media about the IPO of Devin. The official announcement was made on the next day (06.06.2007), with a press release sent by the company, that was released immediately on the main and most competent on-line business and investors-related portals, such as http://econ.bg; http://investor.bg; http://dnevnik.bg; http://money.bg; and more. The news covered the main daily business news papers on the next day, when some of the news papers, such as Pari, even placed it on the front page. The news coverage followed the weekly news papers 168 Chasa and Capital, which are among the most respected ones and also with the highest circulation. The PR coverage of the IPO is further followed by several on-line (http://investor.bg; http://profit.bg) and press publications, reminding that Devin is near to the moment of becoming a public company, listed on the BSE (Bulgarian Stock Exchange) .
The second press release informed the media that Devin’s prospectus was approved by the FSC (Financial Supervision Commission). Several days after it, the press conference was organized, which generated a huge interest over the media. It was visited by more than 30 journalists (radio, TV, press, on-line portals and information agencies, such as See-news and BTA). The questions, asked by the journalists showed their big interest in the company. The positive publications after the event, gave a sure signal about the future success of the IPO.
Right after the press conference, another press release was sent, announcing the price range per share and the expectations of the company (sent on 09.07.2007), which was followed by many publications over the press and the on-line portals. Two days after the press conference was organized the investors’ presentation in Grand Hotel Sofia. Several days after the presentation, a reminder to the media was sent, stressing on the date of Devin’s shares subscription. It was followed by a press release on the great results of the IPO.
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