On an official ceremony today, Devin AD was honored with two prizes on the annual competition – “Innovation in the soft drink industry - 2008”, organized from the association of the producers of soft drinks. The prestigious prizes for the company are due to their design of their new 0.5 liter mineral water bottle and for their new product Devin – Fresh. The prizes were won in two categories – “Innovative initiatives and solutions in packaging” and in the sub-category “Soft drinks, prepared with natural coloring and flavors with no preservatives”. The awards were a part of the Fifth national practical scientific international conference which is being held on the day of the food industry. Devin’s products competed together with 30 products of other companies in total of 14 categories. The light weight bottles that won the prize for Devin, were put out on the market in the Summer of this year (2008). Their weight is reduced with 15%, which is aimed at preserving the environment. The production of the new bottle became possible after renovating the bottling factory in the City of Devin, thus putting to work the most modern water bottling production lines in Bulgaria. With this, the company answered to the ecologically oriented worldwide production tendencies. The other Devin’ product that won the Innovation prize was their unique soft-drink - “Devin Fresh”, which opened a new Flavored Water category for Bulgaria and acknowledges the company’s dynamic growth. The managers’ innovative approach, which was aimed at a content with natural ingredients and spring water with no artificial coloring, proved to be an expected bold move. Devin Fresh is a flavored spring water that comes in three flavors – Strawberry and Guava; Orange and Kiwi; and Apple. With it’s double reduced calories the product registers a high percentage of sales, which turns it into the new sensation on the Bulgarian market. “The prizes that we won are a recognition for our company’s innovative approach. The prizes also prove that our efforts towards the environment preservation have a positive response”, said Mr. Cvetan Lajanski , Executive Director of Devin AD.