On 26th November the Bulgarian Soft Drinks Association bestowed annual  awards during this year's competition "Innovation in a Soft drinks Industry - 2009". The competition is traditionally organized and rewards the best companies in the branch. Devin AD received VIMPEL prize and a Diploma for "Innovative Marketing Campaign” for the newest product DEVIN Fresh - Mr. Lime.The fresh addition to the family of health flavored water of the company, is a part of this year's marketing campaign “DEVIN Fresh” and the presentation of the fourth taste of lime in the collection. The radiant hero with a lime head, became a part of people’s daily life with its appearance on the TV screen, being on the leading magazines’s covers and in internet.